BRAND MANUFACTURER OF THE YEAR
This award is for UK brand manufacturers/suppliers that have run a successful brand awareness or marketing campaign which has significantly enhanced their brand, company profile and has raised brand awareness within their target audience/marketplace.
In no more than 750 words please submit your entry, ensuring that all criteria from the below list are addressed. Please also provide us with evidence, including examples of creative assets, marketing collateral, campaign programme and photos/videos where relevant, of your brand awareness campaign.
Nominations from dealers, dealer groups, wholesalers, contract stationers and retailers are also welcomed. Nominations should include the manufacturer name, brand name and a 750 word description of the marketing campaign. Nominated companies will be contacted to submit further information.
Entries will be judged on:
• Raising brand awareness and profile
• Brand excellence
• Brand communication and values through the supply chain
• Increased revenue for brand
• Increased revenue for reseller/retailer
• Innovative marketing of brand
The structure that should be followed for each entry is:
• Context/background of the company and the brand
• Main objectives of the brand campaign
• Strategy/plan of action for promoting the brand
• Tactics and implementation activities including reseller/retailer engagement
• Measurement and metrics
• Results achieved and proof of success
• Timeline of the brand campaign
All information received will be treated in the strictest confidence and can be returned or destroyed after the Awards.