At a time when it is increasingly necessary for resellers to grow sales and profitability the award will be based on how effective a reseller is at maximising the return from their customer base. Resellers of all sizes are invited to enter.

Ensure that all criteria from the below list are addressed.

Nominations from suppliers, manufacturers, wholesalers and dealer groups are also welcomed.

There are two sections in this category:
• Up to £5m annual turnover
• Over £5m annual turnover

Please indicate clearly which section your entry should be entered into on your initial submission.

The judges are looking for the following:
• Origins of your business (including when started, target market and brief history)
• Current management structure
• Business dimensions – revenue, locations, logistics, number of employees
• Sales by category
• Customer profiles – how you analyse your customers
• What is the average age of your accounts?
• What measures you have taken to ascertain potential spend and how you have sought to win it. What tools you have used, if any, and the results before and after
• Customer testimonials supporting your application

The judging panel will be looking for evidence to demonstrate innovation, business excellence, sales growth and service that define you as an “excellent reseller.”