NEW PRODUCT OF THE YEAR
Do you have a new product that you launched for 2020/21?
Open to all product manufacturers/suppliers to the industry, regardless of size of company.
This year’s New Product of the Year Award will be judged on the following criteria:
• Innovation & exclusivity
• Branding & logo
• Product design
• Differentiating features
• Purpose of use
• Packaging design
• Pricing strategy *
• Profitability **
*It is important to provide strong financial information in order to be able to assess the success of the product to date.
**This is a category aimed at evaluating physical products. Software and cloud-based products are evaluated elsewhere.
Please explain how you meet each of the above criteria along with a sample of your product or provide a loan machine. In the unlikely event that this is not possible (e.g. due to size/expense), please provide marketing literature about your product, preferably in digital format. Supplementary information can be provided, but the two sheets of A4 must provide information in all of the award criteria. This can also include links to supporting video and web content. Please ensure that all ‘claims’ are substantiated e.g. ‘Easy to Use.’